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Event venue
From May 21 to 24, 2026, for Roland-Garros, the Lacoste Club took over Rooftop Horizon, an exclusive IDF événements venue located in the 16th arrondissement of Paris. For this exceptional event, the rooftop hosted a genuine pop-up tennis court, conceived as an immersive experience combining sport, elegance, and the Parisian art of living.
When the world of tennis rises above Paris
A few days before the Parisian tournament, the Lacoste Roland-Garros Club offered its guests a unique interlude high above the capital. In a setting open to Paris and the Eiffel Tower, the brand’s emblematic universe was expressed around a spectacular element: a tennis court installed on a Parisian rooftop.
The setup combined a sporting experience, a presentation of the Lacoste universe, networking moments, and a program dedicated to Roland-Garros. A boutique, bar, entertainment, and match-related events all contributed to making this temporary address a true brand living space, at once exclusive, photogenic, and immediately identifiable.
This brand activation illustrates the capacity of an exceptional event venue to become a complete territory of expression for a brand: a space where visual identity, guest experience, and media reach naturally converge.
Key takeaways
- Event: Lacoste Roland-Garros Club
- Brand: Lacoste
- Venue: Rooftop Horizon, Paris 16th
- Format: Brand activation and ephemeral event experience centered around tennis
- Date: May 21 to 24, 2026
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