Corporate residential seminar abroad (Madrid)

Our agency orchestrated an international residential seminar in Madrid for GENERALI, bringing together 350 participants. This seminar featured numerous highlights and an evening at the prestigious Platea Madrid venue, a true temple of Spanish gastronomy and lifestyle. Designed as a unifying highlight, combining work, discovery and conviviality, this event brought teams together around an immersive experience, punctuated by moments of discussion, sharing and celebration.

In the heart of the Spanish capital, the seminar took place over several days, combining work sessions, downtime and themed evenings. Our agency ensured the overall coordination of the project, from international logistics management to full on-site event production.

Participants were welcomed to a high-end hotel, selected for its comfort and proximity to the activity venues. A bespoke set-up was implemented for transport management, including flights, transfers and internal travel, ensuring optimal flow throughout the stay.

Alongside the professional programme, our team devised an exclusive activity programme for accompanying guests: cultural visits, gastronomic discoveries, immersive workshops and moments of relaxation, enabling everyone to fully enjoy the Madrid experience.

Dining, cocktail and evening moments were designed as true moments of cohesion and celebration, blending local gastronomy, festive scenography and artistic entertainment. The closing dinner at Platea Madrid was the highlight of the stay: a fully privatized space, spectacular lighting and a warm atmosphere reflecting Spanish culture.

Thanks to meticulous organisation, demanding artistic direction and full operational presence on the ground, our agency delivered an exemplary international seminar for GENERALI, combining rigour, elegance and conviviality.